Wine selling and the web

Does this sort of thing proof that some commodities should not be paired with the web? The wine industry as a whole is having problems with over production, could this be attributed to early global demand, and/or the push for the web dollar?

Jason

 

Wine Site Lot18 Downsizes Again: UK Operations To Shut Down This Week | TechCrunch

lot18

Lot18, the New York-based startup that runs a members-only website selling high-end wine, will be shutting down its UK operations at the end of this week and laying off the six employees that worked there. Lot18 launched its UK operations just four months ago, in early March.